Content is king — and it was king of our Growth strategy. We've invested heavily over the past four years in creating content that is as useful as it could be for travelers.
We invest heavily in both content created by travelers and automated content with information about rental car prices, popular models, gas prices, and so forth.
Our content team is a group of seasoned travelers, which means they can create content that they know travelers need. Together, they write about locations worldwide and the great drives around them. This information is both on our landing pages and right here on this blog.
While many marketers focus strictly on search terms that might bring the best type of leads (e.g., those leaning more towards commercial intent), we decided to split our efforts by going with a broader range of search terms. This strategy paid off since our brand is quite new, and we've been able to kill two birds with one stone by growing our brand visibility.
Among the biggest wins was creating a set of in-depth how-to guides in different countries. For instance, this in-depth guide
about traveling in Italy has already gained a solid presence in SERPs and has grown well month over month: