October 30, 2025

DiscoverCars.com Recognized in the 2025 Global Tourism Excellence Awards

Here's some pretty cool news we wanted to share — DiscoverCars.com just won a Global Tourism Excellence Award in the Europe category! We're honestly thrilled about this because it shows that all the work we've been putting into making car rental less of a headache is actually paying off. It's nice when people notice you're trying to make travel easier and more straightforward for everyone.

Award details

The Global Tourism Excellence (GTE) Awards basically celebrate the companies that are doing travel right — whether that's hotels, tour operators, or car rental booking sites like us. What's refreshing about these awards is that they don't care about flashy marketing campaigns or who paid the most for consideration. Instead, they look at actual customer experiences and real performance data. Winners get chosen based on verified reviews and genuine results, which makes this recognition feel pretty authentic.

Getting recognized as one of Europe's top tourism brands feels good because it confirms something we've always focused on — building trust. Every day, people use our platform to find reliable car rental options with clear pricing and no nasty surprises. This award suggests we're doing a decent job of making that happen, and it's nice to know both our customers and the broader travel industry are taking notice.

Selection criteria of the Global Tourism Excellence Awards

The GTE Awards use an evidence-based approach to determine their winners. Judges and evaluators analyze verified public reviews to judge the overall quality of the services the entrants provide.

Specifically, they look at verified reviews on platforms like Google and Tripadvisor, and Trustpilot, where we have a 4.6-star rating from more than 230,000 reviews.

At DiscoverCars.com, we’ve always believed that true recognition comes from those who experience your service first-hand. Every review, every rating, and every positive experience contributes to the story behind this award. It reflects not just one good year, but years of collaboration, fine-tuning our platform, and listening carefully to what travelers really need.

What makes this award special

This award stands out because it’s real. It’s not based on a jury’s opinion or an industry panel — it’s built on the experiences of travelers who’ve rented cars through us and taken the time to share their thoughts. That authenticity makes it feel especially meaningful.

It also represents something larger: the evolution of travel. The GTE Awards celebrate companies that are redefining what great service looks like — ones that go beyond transactions and build genuine relationships with their customers. For us, that means offering clear information, fair pricing, and support that travelers can rely on no matter where they’re headed. It’s an acknowledgment that travel today isn’t just about moving from one place to another — it’s about confidence, connection, and care along the way.

What the award means for us

Winning the Global Tourism Excellence Award is both humbling and motivating. It’s a reminder that our team’s hard work — from improving our website to refining our partnerships — truly pays off. Every team at DiscoverCars.com plays a part in making this possible, and this recognition belongs to everyone who’s helped shape our journey.

More importantly, it’s a reminder of what we owe to our customers. Without the travelers who book with us, share their feedback, and trust us with their vacation plans, none of this would be possible. This award reflects their experiences as much as ours, and we’re deeply grateful for that.

Looking ahead, this milestone inspires us to push even further. We will keep working to make booking a car even smoother, to expand our network of trusted partners, and to keep delivering service that travelers love to recommend. The Global Tourism Excellence Award isn’t just a reflection of where we are now, and it’s a challenge to keep growing, improving, and exploring new ways to make travel easier for everyone.

So, from all of us at DiscoverCars.com, thank you for being part of our journey. This award is as much yours as it is ours.

Aleksandrs Buraks

Head of Growth at DiscoverCars.com
Aleksandrs has over 10 years of experience in marketing with a focus on creating stellar content that provides topical insights using data. Having taken five road trips across Europe and one in the U.S., he is passionate about traveling by car. His favorite countries to visit are Denmark and Thailand. You can find him on Linkedin, Facebook, and Twitter.