Firefly

Firefly is an American car rental brand that is owned by the Hertz Corporation (the company that owns Hertz, obviously, Dollar, and Thrifty). Even though the Firefly brand is an American brand, it operates solely in international markets, mainly in Europe (but also in Mexico, the UAE, and South Africa). Hertz operated the Firefly brand in some locations in the US in the past, but no longer does so.

Firefly is a value brand of Hertz. Its target market is leisure travelers looking to save money on their vacation rental car. The company’s offices are located in large airports, particularly those that tourists fly into. In some locations Firefly shares a rental desk with Hertz (and/or Dollar and Thrifty). In other locations, Firefly may have a separate desk or office.

As a low-cost brand, Firefly’s fleet is not as extensive as that of its parent company Hertz. In most locations, the brand offers various sizes of cars from mini to larger cars, some SUVs, and minivans. It usually does not offer luxury cars, larger passenger vans, or trucks. It is, after all, focused on serving the typical tourist looking for a car to see the sites with. The brand does offer various automatic vehicles (both larger and smaller) for those that don’t know how to or don’t want to drive a manual (particularly travelers from the United States). You have to make sure you book an automatic car specifically, though (which usually costs a little more).

The company’s rental policies vary by country. When renting in some countries you are allowed to take the vehicle to neighboring countries. In others, this isn’t allowed. If you plan an extensive European road trip, though, it’s best to seek another car rental company, because with Firefly, you’re never allowed to take the vehicle through all of Europe.

One-way rentals are available in Italy and the UAE with the caveats that you must return the vehicle to a Firefly location, will be charged an additional fee, and must book this in advance. In all other countries where Firefly operates, one-way rentals are not possible. If you need to pick up a car in one location and drop it off in another, you can book with Dollar or Thrifty, Firefly’s sister brands, instead.

In Croatia, you must have a credit card to rent from Firefly. In Italy, you can use a debit card only for renting certain classes of vehicles, for others you’ll need a credit card. In Spain and France, Firefly will accept debit cards (only Mastercard and Visa ones, though). In the UAE, Malta, and Iceland, you’ll need a credit card to rent a vehicle from Firefly.

Firefly’s age requirements also vary by country. In most countries it operates in, the company also charges a young driver fee to renters under a certain age. Be sure to check the rental conditions before booking to see and to enter your age when searching so you’ll know if you can rent with the company and how much any fee will be.

Customer ratings worldwide

8.1 / 10
  • Overall value for money of your rental car 7.8
  • Ease of finding rental desk or representative 8
  • Efficiency of the car rental agents 7.8
  • Time spent picking up the car 7.7
  • Time spent dropping off the car 8.5
  • Car cleanliness 8.7
  • Overall condition of the car 8.5
France
Very good 8.1 / 206 reviews
Most popular locations:

Marseille

Very good 8.1 / 206 reviews
Marseille Provence Airport (MRS) Very good 8 / 27 reviews

Toulouse

Very good 8.1 / 206 reviews
Toulouse-Blagnac Airport (TLS) Very good 8 / 28 reviews
Iceland
Very good 8.3 / 10 reviews
Most popular locations:

Keflavik

Very good 8.3 / 10 reviews
Keflavik Airport (KEF) Very good 8.3 / 10 reviews
Mexico
Satisfactory 6.2 / 312 reviews
Most popular locations:

Cancun

Satisfactory 6.2 / 312 reviews
Cancun Airport (CUN) Satisfactory 6.1 / 210 reviews

Merida

Satisfactory 6.2 / 312 reviews
Merida Airport (MID) Poor 5.6 / 16 reviews

Mexico City

Satisfactory 6.2 / 312 reviews
Benito Juarez International Airport (MEX) Satisfactory 6.1 / 20 reviews

Puerto Vallarta

Satisfactory 6.2 / 312 reviews
Puerto Vallarta Airport (PVR) Satisfactory 6.2 / 12 reviews
Montenegro
Very good 8.3 / 17 reviews
Most popular locations:

Tivat

Very good 8.3 / 17 reviews
Tivat Airport (TIV) Very good 8.4 / 4 reviews
Morocco
Very good 8.4 / 109 reviews
Most popular locations:

Marrakesh

Very good 8.4 / 109 reviews
Marrakesh Airport (RAK) Very good 8.3 / 18 reviews

Rabat

Very good 8.4 / 109 reviews
Rabat Airport (RBA) Very good 8.2 / 5 reviews
Portugal
Good 7.9 / 138 reviews
Most popular locations:

Faro

Good 7.9 / 138 reviews
Faro Airport (FAO) Good 7.8 / 46 reviews

Lisbon

Good 7.9 / 138 reviews
Lisbon Airport (LIS) Good 7.9 / 57 reviews
Serbia
Very good 8.8 / 33 reviews
Most popular locations:

Belgrade

Very good 8.8 / 33 reviews
Belgrade Airport (BEG) Very good 8.8 / 30 reviews

Nis

Very good 8.8 / 33 reviews
Nis Airport (INI) Very good 8.4 / 3 reviews
South Africa
Very good 8.9 / 395 reviews
Most popular locations:

Cape Town

Very good 8.9 / 395 reviews
Cape Town Airport (CPT) Exceptional 9.1 / 143 reviews

George

Very good 8.9 / 395 reviews
George Airport (GRJ) Exceptional 9.3 / 28 reviews

Johannesburg

Very good 8.9 / 395 reviews
O.R. Tambo International Airport (JNB) Exceptional 9 / 127 reviews
Spain
Very good 8.4 / 996 reviews
Most popular locations:

Alicante

Very good 8.4 / 996 reviews
Alicante Airport (ALC) Exceptional 9 / 332 reviews

Barcelona

Very good 8.4 / 996 reviews
Barcelona Airport (BCN) Very good 8.1 / 146 reviews

Jerez

Very good 8.4 / 996 reviews
Jerez La Parra Airport (XRY) Very good 8.5 / 6 reviews

Malaga

Very good 8.4 / 996 reviews
Malaga Airport (AGP) Very good 8 / 265 reviews

Seville

Very good 8.4 / 996 reviews
Seville Airport (SVQ) Very good 8.1 / 84 reviews

Valencia

Very good 8.4 / 996 reviews
Valencia Airport (VLC) Very good 8.5 / 49 reviews
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