Car Hire in Florence

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Florence, Italy - Mainland
Unable to find any location
Driver's country of residence is United States of America (USA) and age is 30-65
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700+ Trusted Suppliers:

Cheapest Car Hire Rates

Florence Airport
Mini
Toyota Aygo or comparable
Toyota Aygo
  • 4
  • 2
  • 3
  • A/C
  • Man.
Optimo Rent
£15.49 per day
Florence Airport
Economy
Fiat 500 or comparable
Fiat 500
  • 4
  • 1
  • 3
  • A/C
  • Auto.
Drivalia
£15.58 per day
City Centre
Compact SUV
Opel Crossland X or comparable
Opel Crossland X
  • 5
  • 3
  • 5
  • A/C
  • Man.
YES YOU RENT
£17.44 per day
Florence Airport
Mini Elite
Peugeot 107 or comparable
Peugeot 107
  • 5
  • 1
  • 5
  • A/C
  • Man.
Surprice
£18.31 per day

Most Popular Car Hire Deals

Florence Airport
Intermediate
Citroen C5 or comparable
Citroen C5
  • 5
  • 4
  • 5
  • A/C
  • Man.
Ecovia
£20.59 per day
Florence Santa Maria Novella Railway Station
Compact Elite
Opel Mokka or comparable
Opel Mokka
  • 5
  • 2
  • 5
  • A/C
  • Man.
Italy Car Rent
£28.95 per day
Florence Osmannoro
Standard
Jeep Compass or comparable
Jeep Compass
  • 5
  • 3
  • 5
  • A/C
  • Auto.
Maggiore
£32.41 per day
Florence Airport
Premium
Volvo S60 or comparable
Volvo S60
  • 5
  • 2
  • 5
  • A/C
  • Auto.
Keddy
£42.02 per day
The above prices are only approximate and were last updated at 03:22 on 23/04/2025. Prices may vary based on the booking dates, length of rental, and car class.
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Travel information

Languages
Italian
Currency
EUR
Drive on
Right-hand side
Dialing code
+39
Average car hire price
£24 per day
Average car hire length
5 days
Speed limit within city centre
50 - 70 km/h or 31 - 43 mph
Speed limit out of city centre
90 - 130 km/h or 56 - 81 mph
Acceptable limit of BAC
0.05%
Score
9.1 / 10
Average petrol price
£1.53 per litre or £5.78 per gallon
Lowest petrol price
£1.45 per litre or £5.49 per gallon
Highest petrol price
£1.62 per litre or £6.14 per gallon

Why hire a car in Florence?

Capital of history and art, Florence is one of the classiest places in Europe. The city is known for its distinctive architecture and amazing museums, but also offers easy access to the idyllic Tuscan countryside.
Florence

One-way Car Hire in Florence

The most popular one-way car hire options for pick up in Florence and drop off in another city include:

  • From Florence to Rome - 441 offers from £15.41 per day
  • From Florence to Pisa - 219 offers from £15.41 per day
  • From Florence to Catania - 147 offers from £15.41 per day
  • From Florence to Naples - 137 offers from £15.41 per day
  • From Florence to Bologna - 194 offers from £15.41 per day

Top ways to enter Florence

  • Florence Airport. Although not especially large, it is the main airport in Florence. Located some10 km (6 miles) northwest of the city centre, the airport has flights by 20 different airlines, including the low-cost carrier Vueling.
  • Pisa Airport. The busiest in Tuscany, Pisa Airport serves the famous city of the leaning tower. The distance from Florence is 83 km (52 miles), a distance that can be made in about 1 hour and 15 minutes by car.
  • Other airports. There are a number of other Italian international airports that travellers often use to get to Florence. The most notable of these are Milan Malpensa Airport (about a 4-hour drive northwest of Florence), Bergamo Airport (4 hours north), and Rome Fiumicino Airport (a bit over 3 hours south).

Top sights and activities

  • Santa Maria del Fiore. Of all the famous buildings of the city, Florence Cathedral is arguably the most notable one. Dating back to the 13th century, it embodies a number of architectural styles so important to the city’s distinct, iconic look. Admire the dome, nave, facade, and Giotto’s tower from the outside, but don’t miss out on the statues inside, such as Donatello’s original David.
  • Uffizi. Another landmark of Florence that simply shouldn’t be missed, Uffizi is a sanctuary of Italian art. Located on the north bank of the Arno river, the gallery has been open since the 16th century and is now the most visited of all the famous art museums in Italy.
  • Great Synagogue and Jewish Museum. One of the most notable institutions of its kind in Italy, this museum explains the fascinating history of the Florentine Jews throughout the centuries. The synagogue building, or Tempio Maggiore, itself dates back to the late 19th century and is known for its three light blue domes. A small, but vibrant Jewish community of about 1,500 people continues to live in Florence today.

Traffic and parking

  • The speed limit in cities is 50 km/h, although in certain areas the speed limit may be reduced to 30 km/h. 
  • Main highways are limited to 130 km/h, non-major highways to 110 km/h, and local roads to 90 km/h. When it’s raining, the limits are respectively lowered to 110 km/h, 100 km/h, and 80 km/h. The general speed limit is lowered to 50 km/h during heavy fog or other cases of bad visibility.
  • Proof of insurance and the car’s documentation need to be in the car whenever you’re driving.
  • When driving, you need to have your passport or ID card with you at all times.
  • The legal alcohol limit is 0.05% for experienced drivers and 0.00% for novice drivers. Being over the allowed limit can result in hefty fines and even imprisonment. 
  • The emergency number, like elsewhere in the EU, is 112.

Toll roads

There are numerous toll roads in Italy. The exact fee depends on the route you choose and the type of vehicle. See the official Italian toll road website for more information. Use the website’s toll road calculator to find out exactly how much you’ll have to pay for using the toll roads on your planned route.

Ideas for day trips

  • Pisa. The other world-famous city of Tuscany, Pisa is more than just the Torre Pendente (the leaning tower) — the city is consistently picturesque and boasts plenty of architectural and ecclesiastical landmarks. The drive from Florence takes about 90 minutes. Unlike Florence, Pisa is practically on the coast and just a short drive from a number of attractive beach towns.
  • Bologna. If Florence didn’t manage to quench your thirst for artistic delight and sophistication, visiting Bologna is a logical next step. A learned city, it is home to one of the oldest universities in the world, as well as truly world-class cuisine. The drive from Florence takes just under two hours.

Most popular cars

The most hired car in Florence is the Fiat 500, followed by the Kia Picanto and the Seat Leon. The most popular vehicle types are economy, mini, and standard.

Car hire prices in Florence

  • Convertibles - starting at £106 per day
  • Station wagons - starting at £24 per day
  • Large cars - starting at £21 per day
  • Medium cars - starting at £17 per day
  • People Carriers - starting at £78 per day
  • Premium cars - starting at £42 per day
  • Small cars - starting at £15 per day
  • SUVs - starting at £17 per day

Money-saving and other tips

These are some good methods to save money on your vehicle:

  • Compare rates of different car providers
  • Book your car well in advance
  • Plan your route before you go
  • Know your fuel and mileage requirements
  • Visit in the month when the car hire prices are the cheapest. According to our data, visiting Florence is the cheapest in February.
This information was written, fact-checked, and/or translated by our content creators.
Learn more about our Editorial Policy.

Top 20 cities near Florence

  1. Pisa starting at £11.73 per day
    66.7 km / 41.4 miles
  2. Bologna starting at £10.40 per day
    80.9 km / 50.3 miles
  3. Rimini starting at £11.62 per day
    115.1 km / 71.5 miles
  4. Perugia starting at £19.59 per day
    132.1 km / 82.1 miles
  5. Ancona starting at £13.38 per day
    174.7 km / 108.6 miles
  6. Verona starting at £12.58 per day
    178.1 km / 110.7 miles
  7. Genoa starting at £10.88 per day
    200.6 km / 124.6 miles
  8. Venice starting at £8.70 per day
    209.2 km / 130 miles
  9. Treviso starting at £11.47 per day
    218.9 km / 136 miles
  10. Bergamo starting at £6.36 per day
    238.8 km / 148.4 miles
  11. Rome starting at £6.17 per day
    238.8 km / 148.4 miles
  12. Tirano
    279.6 km / 173.7 miles
  13. Milan starting at £5.81 per day
    281.5 km / 174.9 miles
  14. Pescara starting at £12.34 per day
    286 km / 177.7 miles
  15. Trieste starting at £16.84 per day
    286.9 km / 178.3 miles
  16. Turin starting at £10.53 per day
    321.5 km / 199.8 miles
  17. Naples starting at £9.51 per day
    412.3 km / 256.2 miles
  18. Sorrento starting at £27.97 per day
    440 km / 273.4 miles
  19. Salerno starting at £14.92 per day
    455.7 km / 283.2 miles
  20. Bari starting at £17.54 per day
    543.9 km / 338 miles

Top 20 locations near Florence

  1. Florence Airport starting at £15.49 per day
  2. Pisa Airport starting at £11.73 per day
    66.7 km / 41.4 miles
  3. Bologna Airport starting at £10.40 per day
    80.9 km / 50.3 miles
  4. Rimini Airport starting at £11.62 per day
    115.1 km / 71.5 miles
  5. Ancona Airport starting at £13.38 per day
    174.7 km / 108.6 miles
  6. Verona Airport starting at £12.58 per day
    178.1 km / 110.7 miles
  7. Genova Airport starting at £13.55 per day
    200.6 km / 124.6 miles
  8. Venice Airport starting at £8.70 per day
    209.2 km / 130 miles
  9. Treviso Airport starting at £11.47 per day
    218.9 km / 136 miles
  10. Milan Linate Airport starting at £10.53 per day
    237.4 km / 147.5 miles
  11. Rome Termini Train Station starting at £12.13 per day
    237.4 km / 147.5 miles
  12. Bergamo Airport starting at £6.36 per day
    238.8 km / 148.4 miles
  13. Rome Airport Fiumicino starting at £6.17 per day
    238.8 km / 148.4 miles
  14. City Centre starting at £25.78 per day
    241 km / 149.8 miles
  15. Rome Airport Ciampino starting at £10.22 per day
    250.7 km / 155.8 miles
  16. Milan Airport Malpensa starting at £5.81 per day
    281.5 km / 174.9 miles
  17. Pescara Airport starting at £12.34 per day
    286 km / 177.7 miles
  18. Trieste Airport starting at £16.84 per day
    286.9 km / 178.3 miles
  19. Naples Airport starting at £9.51 per day
    412.3 km / 256.2 miles
  20. Bari Airport starting at £17.54 per day
    543.9 km / 338 miles

Map of Car Hire Destinations

In which month is car hire in Florence the most affordable?

According to our data, prices for hiring a car in Florence fluctuate depending on the time of year. This graph displays the average hire prices in each month in order to help you find the best bargain.
Average price for hiring a car per day in Florence
£26.50
January
£18.64
February
£21.60
March
£39.07
April
£40.67
May
£41.26
June
£44.56
July
£38.34
August
£43.18
September
£33.16
October
£18.74
November
£25.45
December
The best month to hire a car in Florence is February (when the average price is £18.64 per day). This is 43% less than the yearly average and 58% less than hiring in July (when the average price is £44.56).

This information can help you determine the low season. But note that these prices are only averages. The cost of your car hire is determined by the type of car you select, the length of time you hire it for, and how much in advance you book. Simply select your dates in the form at the top of the page to find out the exact prices.

What's the usual period for which people keep their hire cars, on average, in Florence?

Car hire lengths vary from month to month: in July, the average hirer keeps their car for 6 days, and in January, they keep their car for 5 days.
Average number of hire days in Florence
5
January
5
February
5
March
5
April
5
May
5
June
6
July
6
August
5
September
5
October
5
November
6
December

What is the most favoured month for hiring a car in Florence?

Given the number of searches made by our customers, the most popular month for hiring a car in Florence is May, and the least popular is January.
Popularity of Car Hire in Florence by Monthly Searches
28%
January
32%
February
48%
March
93%
April
171%
May
162%
June
141%
July
124%
August
170%
September
137%
October
51%
November
43%
December

Car hire information

Car hire locations 8
Airport locations 1
Popular suppliers RentalPlus, Italy Car Rent, RentSmart24, Noleggiare, Locauto
Popular car categories Small cars, Medium cars, SUVs, Large cars
Lowest price £15 per day
Cheapest supplier Optimo Rent

Most popular car models of suppliers

Hire Agency Model Doors Luggage Type
RentalPlus Fiat 500 3 1 Small cars
RentalPlus Fiat Panda 5 1 Medium cars
RentSmart24 Skoda Fabia 5 2 Medium cars
RentalPlus Ford Puma 4 3 Medium cars
RentalPlus Fiat 500X 5 3 Medium cars
RentalPlus Volkswagen Polo 3 2 Medium cars
RentalPlus Toyota C-HR 5 3 Large cars
RentalPlus Volkswagen T-Roc 4 2 SUVs
Italy Car Rent Fiat 500 3 1 Small cars
Italy Car Rent Volkswagen T-Roc 5 3 SUVs

Our customers' reviews

Because we want to make sure each review listed here is left by a real customer, we don’t have the option to post a review here. Instead, we ask each and every customer to leave a review after they return their rental car. This way, you know that all reviews are authentic.

Australia
Volkswagen Polo
11/10/2024
Best way to travel through Tuscany. Parking could be a challenge at times, but once we worked out the system we coped ok
United States of America (USA)
Citroen C5
08/10/2024
We picked up our car in Florence and drove to Cinque Terra (Vernazza) which I don't recommend, if possible take the train. We visited Lucca, Florence museums, and did Tuscan country side. Montepulciano was very nice, could have spent more time there. Just the right size. Cortona my least favorite. I didn't realize I would like Siena as much as I did, but it is big. My wife's favorite was San Gimignano - she loved it. In Florence my favorite day was the Boboli gardens and the Pitti Palace
United Kingdom
Citroen C3
01/07/2024
Travelled from Florence to Pisa then on to Fattoria Poggio vineyard. Trips out to Siena and Saint Gimignano. Upgraded out automatic car so driving was a breeze.
Bulgaria
Fiat Panda
30/06/2024
Amazing Tuscany trip!
United Kingdom
Volkswagen T-Roc
21/06/2024
Highly recommend having a car if leaving the city, however not needed if staying in the centre.
United Kingdom
Fiat Panda
09/05/2024
Great A1
Cape Verde
Fiat 500
19/10/2023
Well I go to Florence twice per year because there i have my mother who is 87 and two children so it is always very nice when I can see them
United Kingdom
Ford Focus STW
16/10/2023
Photo 1 by Richard W. about hiring a Ford Focus STW in Florence (16/10/2023) Photo 2 by Richard W. about hiring a Ford Focus STW in Florence (16/10/2023) Photo 3 by Richard W. about hiring a Ford Focus STW in Florence (16/10/2023)
United Kingdom
Jeep Renegade
28/08/2023
We had a good time watching Palio di Siena, visited the Pisa to see the leaning tower and in Firenze we saw the Duomo di Firenze.
United Kingdom
Fiat 500X
14/08/2023
Tuscany was extremely beautiful, especially loved Siena.
United Kingdom
Volkswagen Polo
08/08/2023
Got to explore Tuscany for a week!
United Kingdom
Fiat 500
15/06/2023
The weather was a bit rainy but that just made the scenery all the more dramatic
United Kingdom
Fiat 500X
07/08/2022
Drive around Tuscany. It was beautiful and e we saw many sites in that beautiful area of Italy.
United Kingdom
Volkswagen Golf
06/08/2022
Polignano a Mare is wonderful to visit and Puglia generally is laid back and beautiful

Car Hire Statistics

Highest-rated company
Locauto
9.1 / 10
)
Lowest-rated company
Surprice
5 / 10
)
Total number of reviews
170
Total rental companies
35
Average daily price
£23.85
Lowest daily price
£15.49
Total cars available
1310

Top 35 suppliers in Florence in 2025

Locauto
Locauto
Exceptional 9.1 / 260 reviews
3 locations
£24 - £264
Alamo
Alamo
Very good 8.8 / 151 reviews
2 locations
£37 - £217
Sicily By Car
Sicily By Car
Very good 8.3 / 485 reviews
2 locations
£19 - £37
Enterprise
Enterprise
Very good 8.3 / 19 reviews
2 locations
£39 - £235
SIXT
SIXT
Very good 8.1 / 24 reviews
4 locations
£53 - £640
Dollar
Dollar
Very good 8.1 / 18 reviews
4 locations
£44 - £49
Vivarent
Vivarent
Very good 8.1 / 22 reviews
1 location
£44 - £49
Hertz
Hertz
Very good 8 / 17 reviews
3 locations
£31 - £98
National
National
Average 7.9 / 2 reviews
2 locations
£45 - £217
RentalPlus
RentalPlus
Average 7.8 / 693 reviews
1 location
£79 - £1,331
Flizzr
Flizzr
Average 7.8 / 1 review
3 locations
£48 - £205
Target Rent
Target Rent
Average 7.8 / 10 reviews
1 location
£16 - £40
OTOQ
OTOQ
Average 7.6 / 6 reviews
1 location
£16 - £40
Free2move
Free2move
Average 7.6 / 0 reviews
1 location
£50 - £97
NUCarrentals
NUCarrentals
Average 7.6 / 0 reviews
1 location
£43 - £70
Thrifty
Thrifty
Average 7.5 / 12 reviews
4 locations
£28 - £98
Maggiore
Maggiore
Average 7.5 / 100 reviews
3 locations
£21 - £262
Optimo Rent
Optimo Rent
Average 7.5 / 84 reviews
2 locations
£15 - £53
RentSmart24
RentSmart24
Average 7.5 / 132 reviews
1 location
£29 - £216
Ace Rent a car
Ace Rent a car
Average 7.5 / 33 reviews
1 location
£41 - £43
Europcar
Europcar
Average 7.4 / 41 reviews
3 locations
£37 - £265
Keddy
Keddy
Average 7.4 / 55 reviews
3 locations
£22 - £69
YES YOU RENT
YES YOU RENT
Average 7.3 / 62 reviews
2 locations
£17 - £379
GreenMotion
GreenMotion
Average 7.3 / 10 reviews
3 locations
£84 - £393
Rent4U
Rent4U
Average 7.3 / 1 review
1 location
£84 - £393
Avis
Avis
Average 7.1 / 13 reviews
4 locations
£32 - £241
Autovia
Autovia
Average 7 / 99 reviews
2 locations
£17 - £134
Noleggiare
Noleggiare
Below average 6.9 / 552 reviews
2 locations
£37 - £1,314
Budget
Budget
Below average 6.8 / 25 reviews
4 locations
£24 - £237
Italy Car Rent
Italy Car Rent
Below average 6.7 / 109 reviews
1 location
£26 - £1,284
SRC Rent Car
SRC Rent Car
Below average 6.7 / 25 reviews
1 location
£50 - £71
Goldcar
Goldcar
Below average 6.7 / 32 reviews
1 location
£50 - £71
Ecovia
Ecovia
Below average 6.7 / 234 reviews
2 locations
£16 - £172
Drivalia
Drivalia
Below average 6.2 / 350 reviews
2 locations
£16 - £297
Surprice
Surprice
Poor 5 / 206 reviews
1 location
£18 - £132

Our clients highly recommend us

25 Apr 2025
Easy and smooth booking procedure
Easy and smooth booking procedure
Lars søvsø
25 Apr 2025
Easy and fast.
Easy and fast.
Brian Fraser
25 Apr 2025
Great prices seamless booking
Great prices seamless booking
Alper Utku
25 Apr 2025
Easy to use
Easy to use, competitive prices.
Robert Allen
25 Apr 2025
easy booking
easy booking
Maaike
25 Apr 2025
Cheaper than booking direct easy peasy
Cheaper than booking direct easy peasy
David Smith
25 Apr 2025
easy to book
easy to book. good price
maria stevens
25 Apr 2025
Simple and straightforward
Simple and straightforward, competitive prices
Erick Savoye
25 Apr 2025
Fast and best price
Fast and best price
Kerry Bartley
25 Apr 2025
No Hassles.
No frills car and no hassles. Car had a few scrapes etc at pick up but no fuss made to record. No fuss made at drop off either . Was not full to full as contract so they gained a little fuel. Collection at airport was very efficient.
Allan
25 Apr 2025
easy peasy
easy transaction. I like in terminal pickup.
John Barbetta
25 Apr 2025
good value for money
good value for money
Kocsis Istvan
25 Apr 2025
👍👍👍👍
👍👍👍👍👍👍👍👍👍👍👍
Mariusz
24 Apr 2025
Thanks a lot
Thanks a lot
Fatih Sari
24 Apr 2025
Great service
Great service, reasonable prices, good that I decided to go for a full cover. Rented a car on my trip everything was good till the last day on holiday. Someone scratched our car. I called the DiscoverCars.com helpline; I was pleasantly surprised with the quick answer, and agent Gunta was very reassuring not to worry about a thing. On my return home, I filled in a full coverage claim, which was successful. Max promptly, in about 2 days, reviewed the case and initiated the money which I had to pay to the rental company for damage, to be paid back into my account.
Martins Skujans
24 Apr 2025
fast and clear
fast and clear
Ivan Abud

Florence

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Driver's country of residence is United States of America (USA) and age is 30-65
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