Car Rental in Florence
- Search, Compare, and Save up to 70%!
✓ No Hidden Costs ✓ 24/7 Support ✓ Free Cancellation
1000+ Trusted Suppliers:
Cheapest car rental rates
Florence Isolotto
Mini
Toyota Aygo or similar
$14.18 per day
Florence Osmannoro
Economy
Fiat Panda or similar
$19.23 per day
Florence Airport
Mini Elite
Peugeot 107 or similar
$33.44 per day
Florence Varlungo
Compact
Renault Captur or similar
$36.57 per day
Most popular car rental deals
Florence Airport
Compact Elite
Fiat 500X or similar
$42.17 per day
Florence Airport
Intermediate
Volkswagen T-Roc or similar
$47.21 per day
Florence Santa Maria Novella Railway Station
Standard SUV
Peugeot 2008 or similar
$55.66 per day
Florence Novoli
Intermediate Elite
Audi Q2 or similar
$67.17 per day
The above prices are only approximate and were last updated at 10:40 AM on 7/13/25. Prices may vary based on the booking dates, length of rental, and car class.
Why book with us?
Special offers
As a market leader, we get special offers like contactless pick-ups, great prices, and free upgrades.
Award-winning
World's Leading Car Rental Booking Website in the World Travel Tech Awards (4 years in a row).
Highly-rated
A combined rating of 4.5 with 200k+ total reviews on platforms like Trustpilot, Google, and Review Center.
4M users
Have already booked on one of the fastest-growing car rental booking websites.
Travel information
Languages
Italian
Currency
EUR
Drive on
Right-hand side
Country code
+39
Average car rental price
$39 per day
Average car rental length
5 days
Speed limit within town
50 - 70 km/h or 31 - 43 mph
Speed limit out of town
90 - 130 km/h or 56 - 81 mph
Acceptable limit of BAC
0.05%
Average gas price
$2.08 per liter or $7.86 per gallon
Lowest gas price
$1.97 per liter or $7.47 per gallon
Highest gas price
$2.20 per liter or $8.34 per gallon
Why rent a car in Florence?
Not only is it one of the most beautiful cities in Italy (and indeed, Europe), it also serves as a great starting point for exploring the surrounding region of Tuscany.
One-way car rentals in Florence
The most popular one-way rental options for pick up in Florence and drop off in another city include:
- From Florence to Rome - 441 offers from $20.94 per day
- From Florence to Pisa - 219 offers from $20.94 per day
- From Florence to Catania - 147 offers from $20.94 per day
- From Florence to Naples - 137 offers from $20.94 per day
- From Florence to Bologna - 194 offers from $20.94 per day
Top ways to enter Florence
- Florence Airport (FLR): Located near the city center, Florence Peretola Airport (also known as Florence Amerigo Vespucci Airport) serves such varied European destinations as Spain, the United Kingdom, Albania, and Moldova, as well as many domestic destinations.
- Pisa Airport (PSA): Just over an hour’s drive from Florence and popular with low-cost carriers, flying to nearby Pisa Galileo Galilei Airport is another great way to reach Florence.
- Bologna Airport (BLQ): An hour and a half’s drive north of Florence, Bologna’s Guglielmo Marconi Airport is one of the largest and busiest in Italy.
- Livorno Port: Around a 90-minute drive west of Florence, Livorno Port also has car rental facilities. Ferries from Corsica, Sardinia, Sicily, and Barcelona arrive at the port.
City facts
- The capital of the region of Tuscany, Florence has more than 1,500,000 inhabitants living in its metropolitan area.
- The hottest months in Florence are July and August when the average daily high temperature reaches around 25 °C (77 °F), although it can get much warmer during the day. The coldest months are December and January when the average temperature is about 6.5 °C (44 °F).
Top sights and activities
- Uffizi. It is no exaggeration to say that Uffiz, the trademark of Florence, is one of the most important art museums in the world. Dating back to the late 16th century and thus very much encompassing the spirit of the birthplace of the Renaissance, it is home to too many famous works of art to be named. Visit its English-language website to learn more about admission or take a preview peak by treating yourself to a virtual tour.
- Gallery of the Academy. Though its most centrally situated, and most famous, work of art is undoubtedly Michelangelo’s statue of David, the Galleria dell’Academia is also home to masterpieces of such masters as Botticelli and del Sarto. The relatively small museum welcomes about 1.5 million visitors every year.
- Palazzo Vecchio. Still functioning as Florence’s town hall, this impressive palace is an impressive architectural monument. Don’t miss the Hall of 500 or the Hall of Geographic Maps.. It is also famous for the replica of Michelangelo's "David" that’s placed right outside it, in the original location of the statue.
- Boboli Gardens. Visitors to this green area next to Pitti Palace can observe both interesting sculptures and great views of the rest of Florence.
- Piazza del Duomo. Florence’s Cathedral Square is the beating heart of the city. Much of the city’s magnificent history can be read from the square’s buildings. These include the Cathedral itself, an Italian Gothic architectural masterpiece that is the third-largest church in the world, as well as Giotto’s Bell Tower, the Baptistery, and the Duomo Museum.
- Bargello Museum. Another impressive art museum, the Bargello is located in a 13th-century building that served as a prison and barracks until the 19th century. Dedicated to the art of sculpture, the museum has a collection that includes the important works of many famous Renaissance artists — not just Michelangelo, but also Donatello, Giambologna, and many more.
Traffic and parking
- The speed limit in cities is 50 km/h, although in certain areas the speed limit may be reduced to 30 km/h.
- The speed limit on the Autostrada (toll road) is 130 km/h, reduced to 110 km/h if it’s raining. The speed limit on highways ranges from 90-110 km/h.
- If you’re the driver, you need to have your driver’s license and International Driving Permit (if required for you) with you at all times.
- The legal alcohol limit is 0.05% for experienced drivers and 0.00% for novice drivers. Being over the allowed limit can result in hefty fines.
- The emergency number, like elsewhere in the EU, is 112.
- It’s easiest to park outside the city walls and walk or take public transport or a taxi into the historic center. Blue lines are pay parking.
- Be careful not to enter the ZTL (zona traffico limitato - limited traffic zone) if you don’t have permission.
Toll roads
There are numerous toll roads in Italy. The exact fee depends on the route of your choice and the type of a vehicle. See the official Italian toll road website for more information. Use the website’s toll road calculator to find out exactly how much you’ll have to pay for using the toll roads on your planned route.
Ideas for day trips
- Pisa. The main attraction of this nearby Tuscan city is, of course, its famous leaning tower, but the city also offers plenty in terms of history, character, and cuisine. Better yet, Pisa is just a stone’s throw from the Tuscan coastline and many enjoyable beaches. The drive from Florence takes about an hour and 20 minutes, with plenty of potential bucolic detours on the way.
- Tuscan countryside. For many visitors, a trip to visit Chianti wineries is a highlight of their Italian travels. The surrounding hilltop villages are idyllic. Head south to visit the Val d’Orcia, a UNESCO World Heritage Site and photographer’s dream. It’s also the home of pecorino cheese and famous wines like Brunello di Montalcino and Vino Nobile di Montepulciano.
- Arezzo. Just over an hours drive south of Florence lies Arezzo, a former Etruscan town. it is home to a lovely old town dereft of crowds. It also hosts a well-known antique market in the main square once a month.
- Viareggio. Speaking of the coast, one good place to enjoy it is Viareggio, a small town about a 90-minute drive from Florence (and just north of Pisa). While most of Viareggio’s beaches are private, it can serve as a gateway to some lovely coastal spots in its immediate vicinity. Viareggio is also famous for its large and colorful carnival that takes place every February and, despite its name, is actually held in the town’s next-door neighbor of Torre del Lago.
- Lucca. A favorite of many visitors of Tuscany, Lucca has a quiet city center, beautiful piazzas, and wide city walls that you can cycle on. Its main architectural landmark is the snow-white cathedral that’s built from marble obtained in the nearby hills. The inland capital of the province of the same name, Lucca is very near both Pisa and Viareggio, so all three can be visited on the same trip.
Most popular cars
The most popular rental car in Italy is the Fiat Panda, followed by the Ford Fiesta and the Fiat 500. The most popular rental car types are economy, mini, and compact.
Further destinations
For more about traveling around Italy with a rental car, check out our complete guide.
- Northern Italy. Cities like Milan, Ravenna, Venice, and Bologna are easily reached with a rental car.
- Rome. Italy’s timeless capital can be explored for weeks, and its contemporary arts scene and amazing cuisine can very nearly rival its countless historic landmark.
- Southern Italy. Southern Italy’s impressive nature, incredible ruins, and hospitable locals are just a few reasons why some travelers like it even more than the north.
Car rental prices in Florence
- Convertibles - from $125 per day
- Station wagons - from $23 per day
- Large cars - from $47 per day
- Medium cars - from $19 per day
- Vans - from $45 per day
- Premium cars - from $83 per day
- Small cars - from $14 per day
- SUVs - from $41 per day
Money-saving and other tips
There are things you can do to get a good rental deal in Florence:
- Compare rates of different rental car providers
- Book your rental car well in advance
- Plan your route before you go
- Know your fuel and mileage requirements
- Visit on the month when the rental prices are the cheapest. Visiting Mainland Italy during the low season might be at least two times cheaper than coming here during the high season of tourism.
- Visit during low seasons - outside of summer months and major holidays (like Easter, Ferragosto, Christmas).
- Explore pickup locations. A nearby town that’s reached easily by train may have a better rate.
- Don’t rent a car for time you’ll spend in cities. It will just sit in a parking lot or garage (and you’ll need to pay for parking!).
- Look into renting ‘open jaw’ - pick up your car in one destination and drop it off in another. While you will likely need to pay a supplement for your car rental, you’ll save money on gas and tolls and you’ll save precious vacation time!
- Visit during the month the rental prices are the cheapest. According to our data, visiting Florence is the cheapest in April when renting a car - about 44% cheaper than the yearly average and a whopping 60% cheaper than renting a car in June.
Fact checked by
Candice Criscione
This article was reviewed and updated by Candice Criscione who has been helping travelers visit Italy since 2004. Her experience living, working (as a guide and professor), and traveling throughout the country gives her an insider’s perspective on bella Italia. She lives in Tuscany and spends her days helping people plan their dream vacations to Italy, cycling, and running after her three boys! You can find her online at Mom in Italy and The Tuscan Mom, on Facebook (Italy Travel Advice and Mom in Italy - Travel in Italy with Kids), and on Pinterest (Mom in Italy).
Top 20 cities near Florence
-
30.6 km / 19 miles away
-
55.3 km / 34.4 miles away
-
56.9 km / 35.4 miles away
-
65.1 km / 40.5 miles away
-
66.7 km / 41.4 miles away
-
77 km / 47.8 miles away
-
77.8 km / 48.3 miles away
-
80.9 km / 50.3 miles away
-
81.3 km / 50.5 miles away
-
96 km / 59.7 miles away
-
107.9 km / 67 miles away
-
113.6 km / 70.6 miles away
-
115.1 km / 71.5 miles away
-
132.1 km / 82.1 miles away
-
132.3 km / 82.2 miles away
-
134.9 km / 83.8 miles away
-
142.3 km / 88.4 miles away
-
174.7 km / 108.6 miles away
-
178.1 km / 110.7 miles away
-
181.4 km / 112.7 miles away
Top 20 locations near Florence
-
5 km / 3.1 miles away
-
5.1 km / 3.2 miles away
-
66.7 km / 41.4 miles away
-
78 km / 48.5 miles away
-
78.1 km / 48.5 miles away
-
78.3 km / 48.7 miles away
-
80.9 km / 50.3 miles away
-
115.1 km / 71.5 miles away
-
132.1 km / 82.1 miles away
-
133 km / 82.6 miles away
-
174.7 km / 108.6 miles away
-
178.1 km / 110.7 miles away
-
200.6 km / 124.6 miles away
-
203.2 km / 126.3 miles away
-
209.2 km / 130 miles away
-
218.9 km / 136 miles away
-
234.7 km / 145.8 miles away
-
235.2 km / 146.1 miles away
-
235.3 km / 146.2 miles away
Map of car rental locations
What is the cheapest month to rent a car in Florence?
Car rental prices in Florence vary by time of year. This graph shows the average prices per month to help you find the best time of year to rent.
Average rental costs per day in Florence
The cheapest month to rent a car in Florence is February (when prices average $25.39 per day). This is 44% cheaper than the yearly average and 62% cheaper than renting in June (when prices average $66.53).
This information can help you identify the low season. But these are only average numbers. How much your car rental will cost will depend on the type of vehicle you rent, how long you’ll rent it for, and how far ahead you book. Simply enter your dates in the form at the top of the page to see the exact prices.
This information can help you identify the low season. But these are only average numbers. How much your car rental will cost will depend on the type of vehicle you rent, how long you’ll rent it for, and how far ahead you book. Simply enter your dates in the form at the top of the page to see the exact prices.
What’s the usual rental length in Florence?
How long travelers keep their rental cars for varies from month to month: in July, the average renter keeps their car for 6 days, and in January, they keep their car for 5 days.
Average number of rental days in Florence
What's the most popular month to rent a car in Florence?
Based on the number of searches by our customers, the most popular month for renting a car in Florence is September, and the least popular is January.
Monthly searches in Florence by pick-up date relative to the average
Car rental information
| Car rental locations | 8 |
| Airport locations | 1 |
| Popular suppliers | RentalPlus, RentSmart24, YES YOU RENT, Locauto, Italy Car Rent |
| Popular car categories | Small cars, Medium cars, SUVs, Large cars |
| Lowest price | $14 per day |
| Cheapest supplier | Locauto |
Most popular car models of rental suppliers
| Rental Supplier | Model | Doors | Luggage | Type |
|---|---|---|---|---|
| RentalPlus | Fiat 500 | 3 | 1 | Small cars |
| RentSmart24 | Skoda Fabia | 5 | 2 | Medium cars |
| RentalPlus | Toyota C-HR | 5 | 3 | Large cars |
| Locauto | Volkswagen T-Cross | 5 | 3 | Medium cars |
| RentalPlus | Ford Puma | 4 | 3 | Medium cars |
| RentalPlus | Volkswagen Polo | 3 | 2 | Medium cars |
| Ecovia | Fiat Panda | 4 | 1 | Small cars |
| RentalPlus | Fiat Panda | 5 | 1 | Medium cars |
| RentalPlus | Fiat 500X | 5 | 3 | Medium cars |
| Italy Car Rent | Volkswagen T-Roc | 5 | 3 | SUVs |
Our customers' reviews
Because we want to make sure each review listed here is left by a real customer, we don’t have the option to post a review here. Instead, we ask each and every customer to leave a review after they return their rental car. This way, you know that all reviews are authentic.
BD
Italy
Peugeot 2008
5/20/25
Drove through the Tuscany country side
KZ
Australia
Volkswagen T-Cross
5/15/25
I drove around Tuscany which is so beautiful. Lots of winding roads, some rain, dirt roads, freeway. I felt safe in the car as it was almost new and lovely to drive
JG
United States of America (USA)
Nissan Juke
4/16/25
was able to experience Tuscany conveniently
AH
Netherlands
Fiat 500
11/22/24
Our trip was through Tuscany and it was beautiful. We would really recommend to rent a car for a visit to the beautiful landscapes of Tuscany.
RV
Australia
MG ZS
10/20/24
Hiking and nature trip.
CS
United States of America (USA)
Volkswagen T-Roc
10/12/24
Great scenery and an excellent small winery tour
MO
Canada
Volkswagen T-Cross
10/4/24
Enjoyable tour of the Tuscany countryside. Pleasant drive in a good vehicle.
TO
Australia
Volkswagen T-Roc
9/23/24
Culture, restaurants, bars, tours.
RP
United States of America (USA)
Renault Twingo
9/22/24
We rented the car to have easier access to the hill towns of Umbria and Tuscany. First time adventure a success, in no small part due to the car.
AA
United States of America (USA)
Volkswagen T-Cross
9/22/24
Stayed in Montepulciano and San Gimignano. Drove around small Tuscan towns. Really enjoyed the beautiful Tuscan countryside and cuisine
DW
United States of America (USA)
Jeep Renegade
9/11/24
We got married in Montepulciano.
PA
Canada
Fiat 500
9/7/24
Tuscany Amazing, 4 days not enough to see this beautiful country. Stayed 35 km south of Florence on farm / vineyards was relaxing. People were great.
ZK
France
Skoda Karoq
8/28/24
Very nice city, people, vibes and food.
SJ
United States of America (USA)
Jeep Compass
8/20/24
We traveled around Tuscany and northern Italy.
JZ
United States of America (USA)
Fiat 500 Cabrio
8/15/24
Italian roads are rough! some unexpected rough roads were cause for concern, but they could be easily navigated to drive past beautiful villas on our way to lovely bagnis and walled towns. we are grateful to have gotten the convertible car that we wanted for our journey. 
VA
Canada
Volkswagen T-Cross
7/6/24
The Tuscany region is a must see region with a vehicle
VN
Canada
Volkswagen Touran 5+2
7/5/24
Tuscany is one of the most beautiful places we have visited. Tee especially loved the sunsets and Bagni San Filippo.
JW
Canada
Toyota C-HR
6/25/24
Once again we enjoyed our favourite region in our favourite country, Italia!
Staying in a villa with fabulous food, wine views and visiting small towns made for a great trip. 
JD
United States of America (USA)
Volkswagen T-Cross
6/24/24
Great little car on hills and cruising on highway. A little gutless when passing but I didn’t rent an Audi.
AC
Australia
Ford Puma
6/21/24
This was a great car for driving to villages in Umbria and Tuscany for 18 days.
ST
Portugal
Ford Puma
6/19/24
Tuscany is one of the most beautiful places on earth
MC
New Zealand
Fiat 500
6/18/24
Allowed us to access three places of interest and experience the history of the area and also the food..!
MO
Canada
Opel Crossland X
6/16/24
Drove 1863 km (my first time in 🇮🇹)
AG
United States of America (USA)
Fiat Panda
6/12/24
Firenze, Siena, Pisa, Elba Island ,all were great places to see.
SK
United States of America (USA)
Fiat Panda
6/4/24
Florence to Monterabi d’ Arbia for one week. While there we made trips to Siena , Montalcino and Montepulciano. Fantastic scenery, good roads and great restaurants! I was able to get to a wonderful gravel road from our VRBO for my daily run- just outstanding.
AH
United Kingdom
Toyota Aygo
5/30/24
Tuscany is a beautiful country and lovely to drive through
DR
New Zealand
Peugeot 3008
5/26/24
We did quite a bit of one day trips from our location, only advise….. stay away from the tourist hot spots, go local.
NP
Thailand
Fiat 500
5/24/24
Cheap price
I received a new and clean car
OV
Netherlands
Fiat 500X
5/8/24
Good trip, many nice experiences and we visited a few nice italian cities.
GC
United States of America (USA)
Volkswagen T-Cross
5/6/24
Florence to Montepulciano to Orvieto to Rome
JT
Australia
Fiat Panda
4/24/24
Visited family and had a ball!!!
RG
United States of America (USA)
Volkswagen Golf
4/3/24
Countryside was wonderful!
CS
United States of America (USA)
Volkswagen Polo
3/16/24 
AM
United States of America (USA)
Fiat 500
2/21/24
I took the car from one airport and went to the Hotel in Massa. Next day I returned a car in Pisa airport.
ET
Spain
Fiat 500
1/8/24
Beautiful trip around Tuscani thanks to Discover cars and Noleggiare
ST
United Kingdom
Citroen C3 Aircross
11/5/23
Sightseeing
RR
United Arab Emirates
Volkswagen T-Cross
11/3/23
Took the car in Florence and drive to La Spezia. From La Spezia we drove to Maranello and Sant Agata to see the Ferrari and Lamborghini Museum. Wonderful drive.
RP
Canada
Lancia Ypsilon
10/28/23
Driving in Tuscany’s smaller winding roads was terrific, great scenery and views
DW
Canada
MG 3
10/27/23
We travelled the backroads of Tuscany for 4 weeks from two central locations. The countryside far exceeded our expectations, all the people we met were marvellous and the food and wine magnifico.
IM
Canada
Peugeot 208
10/22/23
Tuscany is amazing
RC
United States of America (USA)
Kia Picanto
10/20/23
We had a great time driving through the Tuscan countryside and visiting smaller towns. It was so nice having a car for freedom and allowing us to escape the madness of the bigger cities. Having the car was our favorite part of the trip and the details were easy
DK
Canada
Ford Kuga
10/17/23
Italy is a must visit if you haven't already. Food, wine, scenery and friendly citizens all unbeatable.
IR
Canada
Fiat 500c
10/16/23
Tuscany was wonderful, the views and the food
DM
Australia
Fiat 500X
9/25/23
Having a car allowed us to explore the backroads of Italy, particularly the mountains, meaning we could visit places otherwise out of reach. We had no problems with the driving and the independence the car gave us was fantastic.
KW
United States of America (USA)
Lancia Ypsilon
9/24/23
Check out Tuscany! Beautiful scenery and wonderful towns
NM
Australia
Peugeot 308
9/24/23
I hired a Peugeot 308 for my wife, son and I. We had 2 large suitcases, 2 small suitcases and some hand luggage. The Sat nab was brilliant and made driving through Tuscany easy.
GC
Canada
Land Rover Discovery Sport
9/21/23
Florence was amazing and the whole Tuscany. Very enjoyable trip to Cinque Terre
CW
Italy
Fiat 500
8/31/23
A week to a cottage in the Umbrian hillside
JR
Australia
Volkswagen Polo
8/30/23
We had a wonderful trip to Tuscany
JV
Netherlands
Jeep Renegade
8/23/23
Toscane has beautifilull views, espacially from the hills. Only easy to come with a car with a strong motor.
Car rental statistics
Highest-rated company
Locauto
9.1 / 10
Lowest-rated company
Surprice
4.7 / 10
Total number of reviews
177
Total rental companies
36
Average daily price
$39.45
Lowest daily price
$14.18
Total cars available
1280
Top 36 suppliers in Florence in 2025
Locauto
3 locations
$14 - $223
Alamo
2 locations
$146 - $279
Enterprise
3 locations
$48 - $297
National
2 locations
$146 - $279
Dollar
4 locations
$29 - $156
Free2move
1 location
$63 - $88
SIXT
4 locations
$124 - $1,043
Hertz
3 locations
$51 - $467
Flizzr
3 locations
$113 - $386
Sicily By Car
2 locations
$69 - $114
NUCarrentals
1 location
$38 - $61
Vivarent
1 location
$41 - $64
OTOQ
1 location
$41 - $64
Thrifty
4 locations
$19 - $164
RentSmart24
1 location
$155 - $163
Street Rent A Car
1 location
$68
RentalPlus
1 location
$39 - $109
Target Rent
1 location
$34 - $35
Ace Rent a car
1 location
$55 - $60
Rent4U
1 location
$55 - $60
Maggiore
3 locations
$55 - $60
GreenMotion
3 locations
$45 - $542
Keddy
3 locations
$74 - $150
Europcar
3 locations
$52 - $182
YES YOU RENT
2 locations
$58 - $420
Avis
4 locations
$47 - $542
Optimo Rent
2 locations
$30 - $66
Budget
4 locations
$42 - $542
Ecovia
2 locations
$36 - $187
Noleggiare
2 locations
$102 - $1,958
SRC Rent Car
1 location
$57 - $95
Autovia
2 locations
$36 - $225
Goldcar
1 location
$36 - $225
Italy Car Rent
1 location
$47 - $112
Drivalia
2 locations
$46 - $275
Surprice
1 location
$33 - $325
Awards
World Travel Tech Awards - World's Best Car Rental Booking Website 2023
World Travel Tech Awards - World's Best Car Rental Booking App 2023
Magellan Awards Gold Winner 2023
Travel & Hospitality Awards 2021
FT 1000: Europe's Fastest Growing Companies - Top 300 Companies 2021
FT 1000: Europe's Fastest Growing Companies - Top 100 Companies 2020
Uzakrota Travel Awards - World’s Leading Car Rental Website 2022
Trustpilot - Top 10 Car Rental Agencies
SimilarWeb - Top 50 Car Rental Websites
Highly recommended by our customers
Download Our App
Book and manage your booking on the go
