Localiza Localiza

Customer ratings worldwide

8.7 / 10
  • Value for money 8.5
  • Ease of finding 8.6
  • Agent helpfulness 8.9
  • Pick-up speed 7.9
  • Drop-off speed 8.9
  • Car cleanliness 9.2
  • Car condition 9

Founded in 1973, the Brazilian company Localiza is the largest car rental company in Latin America. It is headquartered in Belo Horizonte, the company has more than 500 locations including in every major airport and city in Brazil and in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, and Uruguay. The company owns many of its locations, but it also has a network of franchises. The company has a fleet of over half a million vehicles in total and around 18,000 employees

As it is a large company with decades of experience, it's no surprise that Localiza is highly rated by our customers, particularly in its home market. The company won our 2024 Excellent Car Rental Service Award for 14 airports in the country, including Brasilia International Airport, Florianopolis Airport, Guarulhos Airport, Porto Alegre Airport, Recife Airport, Galeao Airport (in Rio de Janeiro), and Salvador Airport.

Brazil
Very good 8.8 / 1,608 reviews
Most popular locations:

Brasilia

Very good 8.6 / 55 reviews
Brasilia Airport (BSB) Very good 8.6 / 53 reviews

Confins

Exceptional 9 / 41 reviews
Confins Airport (CNF) Exceptional 9 / 41 reviews

Curitiba

Exceptional 9.2 / 23 reviews
Curitiba Airport (CWB) Exceptional 9.2 / 23 reviews

Florianopolis

Very good 8.8 / 86 reviews
Florianopolis Airport (FLN) Very good 8.8 / 83 reviews
Florianopolis West Very good 8.4 / 1 review

Fortaleza

Very good 8.8 / 83 reviews
Fortaleza Airport (FOR) Very good 8.8 / 70 reviews

Guarulhos

Exceptional 9.1 / 179 reviews
Guarulhos Airport (GRU) Exceptional 9.1 / 179 reviews

Ilheus

Exceptional 9.2 / 30 reviews
Ilheus Airport (IOS) Exceptional 9.2 / 30 reviews

Joao Pessoa

Exceptional 9.1 / 20 reviews
Joao Pessoa Airport (JPA) Exceptional 9.2 / 19 reviews

Natal

Exceptional 9 / 28 reviews
Natal Airport (NAT) Exceptional 9.1 / 24 reviews

Navegantes

Exceptional 9.1 / 18 reviews
Navegantes Airport (NVT) Exceptional 9.1 / 18 reviews

Porto Alegre

Exceptional 9 / 64 reviews
Porto Alegre Airport (POA) Exceptional 9 / 61 reviews

Porto Seguro

Exceptional 9 / 70 reviews
Porto Seguro Airport (BPS) Exceptional 9 / 70 reviews

Recife

Very good 8.6 / 53 reviews
Recife Airport (REC) Very good 8.6 / 51 reviews

Rio de Janeiro

Very good 8.7 / 238 reviews
Rio de Janeiro Airport Santos Dumont (SDU) Exceptional 9 / 63 reviews

Sao Paulo

Very good 8.8 / 75 reviews
Sao Paulo Airport Congonhas (CGH) Exceptional 9.1 / 40 reviews

Vitoria

Very good 8.8 / 33 reviews
Vitoria Airport (VIX) Very good 8.9 / 32 reviews
Colombia
Very good 8.2 / 166 reviews
Most popular locations:

Cali

Exceptional 9 / 18 reviews
Cali Alfonso Bonilla Aragon International Airport (CLO) Exceptional 9 / 18 reviews

Santa Marta

Very good 8.9 / 26 reviews
Santa Marta Airport (SMR) Very good 8.9 / 26 reviews
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