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Car Rental in Madison
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Cheapest car rental rates
No deductible
Kia Rio
or similar Economy
Automatic
5
A/C
4
$55.39
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Drop-off information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Kia Soul
or similar Compact
Automatic
5
A/C
4
$61.49
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Drop-off information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Corolla
or similar Intermediate
Automatic
5
A/C
4
$67.37
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Drop-off information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Hyundai Kona
or similar Compact SUV
Automatic
5
A/C
4
$69.13
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Versa
or similar Compact
Automatic
5
A/C
4
$64.77
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Versa
or similar Compact
Automatic
5
A/C
4
$65.86
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Versa
or similar Compact
Automatic
5
A/C
4
$66.28
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Mitsubishi Mirage
or similar Economy
Automatic
4
A/C
4
$66.43
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Mitsubishi Mirage
or similar Economy
Automatic
4
A/C
4
$67.52
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Corolla
or similar Intermediate
Automatic
5
A/C
4
$67.59
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Chevrolet Malibu
or similar Full-size
Automatic
5
A/C
4
$67.80
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Mitsubishi Mirage
or similar Economy
Automatic
4
A/C
4
$67.94
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Volkswagen Jetta
or similar Standard
Automatic
5
A/C
4
$68.05
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Tacoma
or similar Standard Regular Cab Pickup
Automatic
5
A/C
4
$68.05
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Altima
or similar Full-size
Automatic
5
A/C
4
$68.05
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Corolla
or similar Intermediate
Automatic
5
A/C
4
$68.68
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Corolla
or similar Intermediate
Automatic
5
A/C
4
$69.10
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Volkswagen Jetta
or similar Standard
Automatic
5
A/C
4
$69.13
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Tacoma
or similar Standard Regular Cab Pickup
Automatic
5
A/C
4
$69.13
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Altima
or similar Full-size
Automatic
5
A/C
4
$69.13
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Volkswagen Jetta
or similar Standard
Automatic
5
A/C
4
$69.56
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Tacoma
or similar Standard Regular Cab Pickup
Automatic
5
A/C
4
$69.56
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Altima
or similar Full-size
Automatic
5
A/C
4
$69.56
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Hyundai Kona
or similar Compact SUV
Automatic
5
A/C
4
$69.56
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Volkswagen Jetta
or similar Standard
Automatic
5
A/C
4
$73.24
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Drop-off information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Jeep Gladiator
or similar Standard Regular Cab Pickup
Automatic
5
A/C
4
$73.35
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Jeep Gladiator
or similar Standard Regular Cab Pickup
Automatic
5
A/C
4
$74.44
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Rogue
or similar Intermediate SUV
Automatic
5
A/C
4
$74.67
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Hyundai Kona
or similar Compact SUV
Automatic
5
A/C
5
$74.83
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Jeep Gladiator
or similar Standard Regular Cab Pickup
Automatic
5
A/C
4
$74.86
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Rogue
or similar Intermediate SUV
Automatic
5
A/C
4
$75.76
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota Camry
or similar Full-size
Automatic
5
A/C
4
$75.83
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Drop-off information
Dane County Airport Area
2320 Darwin Rd,
Madison, WI, 53704, United States
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Rogue
or similar Intermediate SUV
Automatic
5
A/C
4
$76.18
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Chevrolet Equinox
or similar Standard SUV
Automatic
5
A/C
4
$83.48
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Chevrolet Equinox
or similar Standard SUV
Automatic
5
A/C
4
$84.57
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota RAV4
or similar Intermediate SUV
Automatic
5
A/C
4
$84.74
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Madison Washington Avenue
1136 East Washington Avenue
Madison
WI-53703
Drop-off information
Madison Washington Avenue
1136 East Washington Avenue
Madison
WI-53703
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Chevrolet Equinox
or similar Standard SUV
Automatic
5
A/C
4
$84.99
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Pathfinder
or similar Standard Crossover
Automatic
6
A/C
4
$89.31
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Pathfinder
or similar Standard Crossover
Automatic
6
A/C
4
$90.40
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Ford Edge
or similar Standard SUV
Automatic
5
A/C
4
$90.60
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Madison Washington Avenue
1136 East Washington Avenue
Madison
WI-53703
Drop-off information
Madison Washington Avenue
1136 East Washington Avenue
Madison
WI-53703
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Toyota RAV4
or similar Intermediate SUV
Automatic
5
A/C
4
$90.60
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Madison Washington Avenue
1136 E Washington Ave
Madison
WI-53703
Drop-off information
Madison Washington Avenue
1136 E Washington Ave
Madison
WI-53703
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Nissan Pathfinder
or similar Standard Crossover
Automatic
6
A/C
4
$90.82
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Ford F-150
or similar Premium Regular Cab Pickup
Automatic
5
A/C
4
$91.81
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Ford F-150
or similar Premium Regular Cab Pickup
Automatic
5
A/C
4
$92.90
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Dodge Durango
or similar Premium Crossover
Automatic
7
A/C
5
$93.28
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Ford F-150
or similar Premium Regular Cab Pickup
Automatic
5
A/C
4
$93.32
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Dodge Durango
or similar Premium Crossover
Automatic
7
A/C
5
$94.37
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Airport Location, please follow signs to the car rental stations.
Drop-off information
Dane County Airport (MSN)
4000 INTERNATIONAL LN
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Dodge Durango
or similar Premium Crossover
Automatic
7
A/C
5
$94.79
per day
Free cancellation
8.2
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Lane
Please follow the signs to car rental area.
Drop-off information
Dane County Airport (MSN)
4000 International Lane
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
BMW 5 Series
or similar Premium Elite
Automatic
5
A/C
4
$95.97
per day
Free cancellation
8.3
Good
In terminal
Pick-up information
Dane County Airport (MSN)
4000 International Ln
Drop-off information
Dane County Airport (MSN)
4000 International Ln
Please clarify drop-off instructions with the supplier upon pick-up.
Low deposit
Instant confirmation!
Unlimited mileage
Pay now
No deductible
Chevrolet Equinox
or similar Standard SUV
Automatic
5
A/C
5
$96.46
per day
Free cancellation
8.2
Good
Rental office
Pick-up information
Madison Washington Avenue
1136 E Washington Ave
Madison
WI-53703
Drop-off information
Madison Washington Avenue
1136 E Washington Ave
Madison
WI-53703
Please clarify drop-off instructions with the supplier upon pick-up.
Average deposit
Instant confirmation!
Unlimited mileage
Pay now
Showing 9 out of 50 cars
The above prices are only approximate and were last updated at 04:26 on 01/11/26. Prices may vary based on the booking dates, length of rental, and car class.
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Table of contents
- Cheapest car rental rates
- Why book with us?
- Travel information
- Top 6 cities near Madison
- Top 6 locations near Madison
- Map of top car rental locations
- When to book in Madison and for how long?
- Car rental information
- Most popular car models of rental suppliers
- Frequently Asked Questions (updated: Oct 30, 2026)
- Car rental statistics
- Top 7 suppliers in Madison in 2026
- Award-winning service
Travel information
Languages
English
Currency
USD
Drive on
Right-hand side
Country code
+1
Average car rental price
$82 per day
Average car rental length
8 days
Speed limit within town
56 km/h
or
35 mph
Speed limit out of town
72–112 km/h
or
45–70 mph
Acceptable limit of BAC
0.08%
Average gas price
$0.89 per liter or $3.37 per gallon
Lowest gas price
$0.73 per liter or $2.76 per gallon
Highest gas price
$0.99 per liter or $3.75 per gallon
Top 6 cities near Madison
- Milwaukeefrom $35.66 per day121.5 km / 75.5 miles away
- Appletonfrom $57.59 per day154.1 km / 95.75 miles away
- La Crossefrom $64.31 per day169.1 km / 105.07 miles away
- Mosineefrom $71.36 per day191.5 km / 118.99 miles away
- Green Bayfrom $56.69 per day195.3 km / 121.35 miles away
- Eau Clairefrom $64.31 per day256 km / 159.07 miles away
Top 6 locations near Madison
- Dane County Airportfrom $64.91 per day9 km / 5.59 miles away
- Milwaukee General Mitchell International Airportfrom $35.66 per day123.1 km / 76.49 miles away
- Appleton International Airportfrom $66.89 per day149.7 km / 93.02 miles away
- La Crosse Airportfrom $64.31 per day174.5 km / 108.43 miles away
- Green Bay-Austin Straubel International Airportfrom $64.45 per day187.2 km / 116.32 miles away
- Green Bay Northfrom $56.69 per day196.5 km / 122.1 miles away
Map of top car rental locations
A
Dane County Airport (MSN)
6 rental locations
B
Madison Washington Avenue
2 rental locations
C
Dane County Airport Area
2 rental locations
When to book in Madison and for how long?
What is the cheapest month to rent a car in Madison?
Car rental prices in Madison vary by time of year. This graph shows the average prices per month to help you find the best time of year to rent.
Saver's insights
| Cheapest monthDecember | Most expensive month February | ||
| Average price $72 | A good deal $68 | Cheapest supplier Avis | Cheapest car type Small cars |
Average rental costs per day in Madison
$160
$80
$0
$52
in January
Jan
$145
in February
Feb
$89
in March
Mar
$86
in April
Apr
$80
in May
May
$79
in June
Jun
$80
in July
Jul
$92
in August
Aug
$44
in September
Sep
$75
in October
Oct
$72
in November
Nov
$44
in December
Dec
The cheapest month to rent a car in Madison is December (when prices average $43.61 per day). This is 40% cheaper than the yearly average and 70% cheaper than renting in February (when prices average $145.44).
This information can help you identify the low season. But these are only average numbers. How much your car rental will cost will depend on the type of vehicle you rent, how long you’ll rent it for, and how far ahead you book. Simply enter your dates in the form at the top of the page to see the exact prices.
What's the most popular month to rent a car in Madison?
Based on the number of searches by our customers, the most popular month for renting a car in Madison is December, and the least popular is February.
Monthly searches in Madison by pick-up date relative to the average
2
1
0
0.6 times in January
Jan
0.3 times in February
Feb
1.5 times in March
Mar
0.9 times in April
Apr
1.5 times in May
May
0.6 times in June
Jun
1.2 times in July
Jul
1.2 times in August
Aug
0.6 times in September
Sep
0.9 times in October
Oct
0.6 times in November
Nov
1.8 times in December
Dec
What’s the usual rental length in Madison?
How long travelers keep their rental cars for varies from month to month: in December, the average renter keeps their car for 17 days, and in January, they keep their car for 3 days.
Average number of rental days in Madison
19
9
0
3 days in January
Jan
8 days in February
Feb
8 days in March
Mar
3 days in April
Apr
8 days in May
May
9 days in June
Jun
3 days in July
Jul
7 days in August
Aug
6 days in September
Sep
3 days in October
Oct
9 days in November
Nov
17 days in December
Dec
Car rental information
| 📍 Car rental locations | 4 |
| ✈️ Airport locations | 1 |
| 🔥 Popular suppliers | Alamo, Enterprise, Avis, Budget, Hertz |
| 🚗 Popular car types | Large cars, SUVs, vans, premium cars |
| 🤑 Lowest price | $56 per day |
| 👛 Cheapest supplier | Avis |
Most popular car models of rental suppliers
| Rental Supplier | Model | Doors | Type |
|---|---|---|---|
| Alamo | Hyundai Kona | 4 | SUV |
| Avis | Toyota Corolla | 4 | Large car |
| Budget | Ford Transit | 4 | Van |
| Hertz | Kia K5 | 4 | Large car |
| Enterprise | Nissan Rogue | 5 | SUV |
| Alamo | Toyota Corolla | 2 | Large car |
| Alamo | Chevrolet Tahoe | 4 | SUV |
| Enterprise | Toyota Corolla | 4 | Large car |
| Alamo | Dodge Durango | 5 | SUV |
| Budget | Chrysler Pacifica | 4 | Van |
Frequently Asked Questions (updated: Oct 30, 2026)
Prices are lowest during December, starting at $44 for an Economy car and highest in February, when economy cars start at $145. Booking early for peak dates can save significantly. The most popular month in Madison is December, while the least popular month is February.
Madison hosts: Hertz, Alamo, National, Avis, Budget, Enterprise, Thrifty. Rental cars tend to sell out in the summer months, so booking early is recommended.
Car rental statistics
Highest-rated company
Hertz (rated 8.3 / 10)
Lowest-rated company
Thrifty (rated 8.2 / 10)
Total rental companies
7
Average daily price
$82
Lowest daily price
$56
Total cars available
222
Top 7 suppliers in Madison in 2026
Hertz
2 locations
8.3
Good
2 ratings
Value for money
8.3
Ease of finding
8.2
Agent helpfulness
8.4
Pick-up speed
8.0
Drop-off speed
8.2
Car cleanliness
8.4
Car condition
8.4
Most popular location
4000 International Ln, Madison, WI 53704
Alamo
1 location
8.3
Good
Value for money
8.3
Ease of finding
8.2
Agent helpfulness
8.5
Pick-up speed
8.0
Drop-off speed
8.2
Car cleanliness
8.4
Car condition
8.5
$71–$220
per day
Most popular location
4000 International Ln,
National
1 location
8.3
Good
Value for money
8.2
Ease of finding
8.2
Agent helpfulness
8.4
Pick-up speed
8.0
Drop-off speed
8.2
Car cleanliness
8.3
Car condition
8.4
$72–$222
per day
Most popular location
4000 International Ln,
Avis
3 locations
8.2
Good
Value for money
8.1
Ease of finding
8.2
Agent helpfulness
8.2
Pick-up speed
8.0
Drop-off speed
8.2
Car cleanliness
8.3
Car condition
8.4
$56–$291
per day
Most popular location
2320 Darwin Rd,
Madison, WI, 53704, United States
Budget
3 locations
8.2
Good
1 rating
Value for money
8.3
Ease of finding
8.2
Agent helpfulness
8.3
Pick-up speed
8.0
Drop-off speed
8.2
Car cleanliness
8.2
Car condition
8.3
$73–$180
per day
Most popular location
Dane County Regional Airport, 4000 International Lane,
Madison, WI, 53704, United States
Enterprise
1 location
8.2
Good
Value for money
8.3
Ease of finding
8.2
Agent helpfulness
8.4
Pick-up speed
8.0
Drop-off speed
8.2
Car cleanliness
8.3
Car condition
8.4
$72–$221
per day
Most popular location
4000 International Ln, Madison, WI 53704, United States
Thrifty
1 location
8.2
Good
Value for money
8.2
Ease of finding
8.2
Agent helpfulness
8.3
Pick-up speed
8.0
Drop-off speed
8.2
Car cleanliness
8.3
Car condition
8.4
Most popular location
6514 Odana Road
Award-winning service
World Travel Tech Awards - World's Best Car Rental Booking Website 2026
World Travel Tech Awards - World's Best Car Rental Booking App 2026
Magellan Awards Gold Winner 2025
FT 1000: Europe's Fastest Growing Companies - Top 300 Companies 2025
Uzakrota Travel Awards - World’s Leading Car Rental Website 2022
Travel & Hospitality Awards 2021
FT 1000: Europe's Fastest Growing Companies - Top 300 Companies 2021
Highly recommended by our customers
Rated 4.6 / 5 based on 293,706 reviews. Showing our favorite reviews.
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