Car Hire in Madison

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Madison, USA - Wisconsin
Unable to find any location
Driver's country of residence is United States of America (USA) and age is 30-65
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700+ Trusted Suppliers:

Cheapest Car Hire Rates

Dane County Airport Area
Economy
Kia Rio or comparable
Kia Rio
  • 5
  • 1
  • 4
  • A/C
  • Auto.
Avis
£40.24 per day
Madison Washington Avenue
Intermediate SUV
Toyota RAV4 or comparable
Toyota RAV4
  • 5
  • 3
  • 4
  • A/C
  • Auto.
Budget
£61.74 per day
Dane County Airport
Compact SUV
Hyundai Kona or comparable
Hyundai Kona
  • 5
  • 2
  • 4
  • A/C
  • Auto.
Alamo
£68.86 per day
Dane County Airport
Standard
Volkswagen Jetta or comparable
Volkswagen Jetta
  • 5
  • 2
  • 4
  • A/C
  • Auto.
Enterprise
£71.79 per day

Most Popular Car Hire Deals

Dane County Airport
Full-size
Chevrolet Malibu or comparable
Chevrolet Malibu
  • 5
  • 2
  • 2
  • A/C
  • Auto.
National
£76.91 per day
Dane County Airport
Premium Regular Cab Pickup
Ford F-150 or comparable
Ford F-150
  • 5
  • 3
  • 4
  • A/C
  • Auto.
Alamo
£77.27 per day
Dane County Airport
Premium Elite
BMW 5 Series or comparable
BMW 5 Series
  • 5
  • 2
  • 4
  • A/C
  • Auto.
Alamo
£88.86 per day
Dane County Airport
Luxury
Audi A4 or comparable
Audi A4
  • 5
  • 3
  • 2
  • A/C
  • Auto.
Alamo
£91.69 per day
The above prices are only approximate and were last updated at 18:03 on 29/06/2025. Prices may vary based on the booking dates, length of rental, and car class.
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Travel information

Languages
English
Currency
USD
Drive on
Right-hand side
Dialing code
+1
Average car hire price
£72 per day
Average car hire length
7 days
Speed limit within city centre
56 km/h or 35 mph
Speed limit out of city centre
72 - 112 km/h or 45 - 70 mph
Acceptable limit of BAC
0.08%
Average petrol price
£0.63 per litre or £2.37 per gallon
Lowest petrol price
£0.53 per litre or £2.01 per gallon
Highest petrol price
£0.71 per litre or £2.67 per gallon

Map of Car Hire Destinations

In which month is car hire in Madison the most affordable?

According to our data, prices for hiring a car in Madison fluctuate depending on the time of year. This graph displays the average hire prices in each month in order to help you find the best bargain.
Average price for hiring a car per day in Madison
January
£43.63
February
£45.41
March
April
£46.99
May
£44.75
June
July
£64.93
August
£43.91
September
£43.04
October
November
December
The best month to hire a car in Madison is October (when the average price is £43.04 per day). This is 9% less than the yearly average and 34% less than hiring in August (when the average price is £64.93).

This information can help you determine the low season. But note that these prices are only averages. The cost of your car hire is determined by the type of car you select, the length of time you hire it for, and how much in advance you book. Simply select your dates in the form at the top of the page to find out the exact prices.

What's the usual period for which people keep their hire cars, on average, in Madison?

Car hire lengths vary from month to month: in May, the average hirer keeps their car for 19 days, and in August, they keep their car for one day.
Average number of hire days in Madison
January
5
February
15
March
April
19
May
5
June
July
1
August
12
September
3
October
November
December

What is the most favoured month for hiring a car in Madison?

Given the number of searches made by our customers, the most popular month for hiring a car in Madison is February, and the least popular is March.
Popularity of Car Hire in Madison by Monthly Searches
January
175%
February
58%
March
April
58%
May
175%
June
July
58%
August
117%
September
58%
October
November
December

Car hire information

Car hire locations 4
Airport locations 1
Popular suppliers Alamo, Hertz
Popular car categories SUVs, People Carriers
Lowest price £40 per day
Cheapest supplier Avis

Most popular car models of suppliers

Hire Agency Model Doors Luggage Type
Hertz Nissan Rogue 5 3 SUVs
Alamo Hyundai Kona 4 2 SUVs
Enterprise Volkswagen Jetta 4 2 Large cars
Alamo Chrysler Pacifica 4 4 People Carriers
Alamo Nissan Rogue 5 3 SUVs

Car Hire Statistics

Highest-rated company
Thrifty
8.3 / 10
)
Lowest-rated company
Budget
8.1 / 10
Total rental companies
8
Average daily price
£72.17
Lowest daily price
£40.24
Total cars available
151

Top 8 suppliers in Madison in 2025

Thrifty
Thrifty
Very good 8.3 / 0 reviews
1 location
Enterprise
Enterprise
Very good 8.3 / 0 reviews
1 location
£70 - £105
Dollar
Dollar
Very good 8.3 / 0 reviews
1 location
£70 - £105
Alamo
Alamo
Very good 8.3 / 0 reviews
1 location
£69 - £115
Hertz
Hertz
Very good 8.2 / 1 review
2 locations
£69 - £115
Avis
Avis
Very good 8.2 / 0 reviews
3 locations
£40 - £184
National
National
Very good 8.2 / 0 reviews
1 location
£73 - £117
Budget
Budget
Very good 8.1 / 0 reviews
3 locations
£62 - £184
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