March 12, 2026
DiscoverCars.com Becomes World’s #1 Car Rental Comparison & Booking Website
We're incredibly excited to announce that in February 2026, DiscoverCars.com became the most visited car rental comparison and booking website in the world.
According to Similarweb data, DiscoverCars.com had 3.2M monthly visits in February 2026. RentalCars.com, the previous leader, had 2.9M visits. That puts us ahead by around 10%. This marks the first time in our 12-year history that we have led the category for a full month.
Twelve years ago, DiscoverCars.com was founded as an independent company with a clear objective: to make the car rental booking experience simpler, more transparent, easier to compare and more accessible for travelers worldwide. RentalCars.com was founded 22 years ago and is now part of Booking Holdings, one of the largest travel groups in the world. Reaching the top position while competing against a brand backed by one of the world’s largest travel companies makes this milestone especially meaningful for us and our partners.
This milestone is a culmination of years of sustained dedication that our entire team has poured into making DiscoverCars.com a globally recognized car rental booking service.
According to Similarweb data, DiscoverCars.com had 3.2M monthly visits in February 2026. RentalCars.com, the previous leader, had 2.9M visits. That puts us ahead by around 10%. This marks the first time in our 12-year history that we have led the category for a full month.
Twelve years ago, DiscoverCars.com was founded as an independent company with a clear objective: to make the car rental booking experience simpler, more transparent, easier to compare and more accessible for travelers worldwide. RentalCars.com was founded 22 years ago and is now part of Booking Holdings, one of the largest travel groups in the world. Reaching the top position while competing against a brand backed by one of the world’s largest travel companies makes this milestone especially meaningful for us and our partners.
This milestone is a culmination of years of sustained dedication that our entire team has poured into making DiscoverCars.com a globally recognized car rental booking service.
Our growth in numbers
Source: Similarweb, global traffic, February 2026.
How we became the industry leader
Our growth has been driven by one main goal: to build a great product with good rates, customer trust, strong UX, continuous product improvements and a high level of transparency.
The founders of DiscoverCars.com have spent years focusing on building a car rental comparison and booking product that they would feel confident recommending to their closest friends. This means showing clear prices so there are no surprises when picking up the car. It also means carefully selecting trusted car rental partners around the world and providing round-the-clock customer service.
This focus on providing the best car rental experience possible is what has kept customers returning again and again and driven our rapid growth.
Of course, without each and every one of our dedicated team members and trusted partners, we would have never been able to achieve the incredible growth that we have. A huge thank you goes to all of them for keeping our customers at the forefront of everything they do.
The founders of DiscoverCars.com have spent years focusing on building a car rental comparison and booking product that they would feel confident recommending to their closest friends. This means showing clear prices so there are no surprises when picking up the car. It also means carefully selecting trusted car rental partners around the world and providing round-the-clock customer service.
This focus on providing the best car rental experience possible is what has kept customers returning again and again and driven our rapid growth.
Of course, without each and every one of our dedicated team members and trusted partners, we would have never been able to achieve the incredible growth that we have. A huge thank you goes to all of them for keeping our customers at the forefront of everything they do.
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DiscoverCars.com was started over a decade ago with the goal of building a product that we would feel confident recommending to our closest travelling friends without hesitation. Our steadfast commitment to this goal has led to our sustained growth, and we are incredibly proud that every year we help more and more travelers around the world have an excellent rental experience from booking through drop-off and beyond.
Becoming the most-visited standalone car rental comparison and booking website for February 2026 is a testament to our dedicated team, which has worked tirelessly to make the booking process clear and transparent so that renters know what to expect and can easily compare clear prices.
We plan to keep this momentum going forward by continuing to strengthen our relationships with trusted car rental companies worldwide, providing even greater transparency in prices and rental conditions, integrating AI solutions that make the entire rental process smoother for customers, and providing new coverage options to protect travelers. DiscoverCars.com will continue raising the standard for transparency in the car rental industry.
Becoming the most-visited standalone car rental comparison and booking website for February 2026 is a testament to our dedicated team, which has worked tirelessly to make the booking process clear and transparent so that renters know what to expect and can easily compare clear prices.
We plan to keep this momentum going forward by continuing to strengthen our relationships with trusted car rental companies worldwide, providing even greater transparency in prices and rental conditions, integrating AI solutions that make the entire rental process smoother for customers, and providing new coverage options to protect travelers. DiscoverCars.com will continue raising the standard for transparency in the car rental industry.
Why we use Similarweb data
This comparison is based on global desktop and mobile web traffic for February 2026 using data from Similarweb, a widely used digital intelligence platform that provides traffic estimates and market benchmarks.
Similarweb combines multiple data sources, including panel data, direct measurement partnerships and public signals, to estimate website traffic and engagement trends.
While third-party tools provide estimates rather than exact numbers, Similarweb is one of the most commonly referenced sources for comparative traffic analysis across digital markets.
This comparison excludes multi-product travel platforms, peer-to-peer marketplaces, and direct supplier websites (full category ranking).
Similarweb combines multiple data sources, including panel data, direct measurement partnerships and public signals, to estimate website traffic and engagement trends.
While third-party tools provide estimates rather than exact numbers, Similarweb is one of the most commonly referenced sources for comparative traffic analysis across digital markets.
This comparison excludes multi-product travel platforms, peer-to-peer marketplaces, and direct supplier websites (full category ranking).
What comes next for DiscoverCars.com
Reaching #1 in monthly web traffic for the first time is an important milestone. It reflects years of steady dedication from our team, our partners and our customers. It is the result of incremental improvements across our product, partnerships, technology and marketing, compounded over time.
It also reinforces something we’ve believed from the beginning: independent companies can compete at the highest level. With a clear focus, disciplined decision-making and long-term thinking, scale is achievable without being part of a larger travel conglomerate.
For us, this is only the start. Rankings change, markets evolve and competition remains strong. What matters is building a product that customers consistently choose because it is reliable, transparent and competitive.
This milestone motivates us to keep improving the booking experience, expanding our global supplier network, investing in technology and strengthening our customer support. Our objective is not just to reach the top temporarily, but to continue earning our position through sustained performance and customer trust.
It also reinforces something we’ve believed from the beginning: independent companies can compete at the highest level. With a clear focus, disciplined decision-making and long-term thinking, scale is achievable without being part of a larger travel conglomerate.
For us, this is only the start. Rankings change, markets evolve and competition remains strong. What matters is building a product that customers consistently choose because it is reliable, transparent and competitive.
This milestone motivates us to keep improving the booking experience, expanding our global supplier network, investing in technology and strengthening our customer support. Our objective is not just to reach the top temporarily, but to continue earning our position through sustained performance and customer trust.
Aleksandrs Buraks
Head of Growth at DiscoverCars.com
Aleksandrs has over 10 years of experience in marketing with a focus on creating stellar content that provides topical insights using data. Having taken five road trips across Europe and one in the U.S., he is passionate about traveling by car. His favorite countries to visit are Denmark and Thailand. You can find him on Linkedin, Facebook, and Twitter.
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