OUR COOKIE AND TRACKING POLICY
We respect your privacy and are committed to maintaining your right to the lawful processing and protection of your personal data. Our Cookie and Tracking Policy clearly explains how cookies and other tracking technologies are used on our websites and in our products and services.
While we do our best to keep this list updated, please note that third parties who place cookies on your device may change from time to time, and there may be a slight delay in updating the list. Contact us to request the most up-to-date list of third-party cookies.
Third-party privacy policies
We use analytics packages from trusted third parties in order to constantly improve your browsing experience on our website. Our trusted partners help us serve advertising and analytics and may place cookies on your device. You can find their privacy policies in the list below. Please read their privacy policies to ensure that you are comfortable with the manner in which they use cookies.
- Google
We use Google Ad Manager to deliver ads across the Google Display Network, Google DoubleClick, GA4, YouTube, and Google Search. Google may collect or obtain information about you for ad personalization and measurement. You can learn more about how Google uses your data here: Google Business Data Responsibility Site & Google Privacy Policy - Microsoft Ads
We use Microsoft Ads to display personalized advertising on Bing, Yahoo, AOL, and the Microsoft Audience Network. Microsoft may collect or obtain information about you for advertising purposes. More information: Microsoft Privacy Statement - Meta (Facebook & Instagram)
We use Meta technologies, including Facebook Pixel, to deliver personalized ads on Facebook, Instagram, Messenger, and the Meta Audience Network. Meta may collect or obtain information about you when you interact with our site. More information: Meta Privacy Policy - TikTok
We use TikTok Ads to deliver personalized advertising on TikTok and across its partner network. TikTok may collect or obtain information about you for ad targeting and measurement. More information: TikTok Privacy Policy - Baidu
We use Baidu advertising technologies, including Baidu Pixel, to deliver personalized advertising across Baidu’s advertising network. Baidu may collect or obtain information about you for ad personalization and measurement. More information: Baidu Privacy Policy - Glassdoor
More information: Glassdoor Privacy Policy - Smooch (Zendesk)
More information: Zendesk Privacy Notice
Store and access information on a device
Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
How do we use cookies?
We and our partners use cookies or similar technologies to:
- We use cookies in order to analyze trends, manage the website, track user activity on the website, and collect demographic information about our user base as a whole.
- We use cookies in order to deliver personalized advertising tailored to your interests.
- We use cookies in order to show non-personalized advertising where ads are displayed without using your profile.
- We use cookies in order to measure ad performance and effectiveness.
- We use cookies in order to analyze how our site is used and improve our services.
- We use cookies in order to protect our customers and prevent fraudulent activities.
- We use cookies in our online application form. If the cookie function isn’t activated, the user will not be able to connect to and/or use our services.
- We also use cookies to find out how users come to our website and to study how they use it — this helps us improve the quality of the services we provide. For example, we use Google Analytics, a popular internet-based performance analysis service provided by Google. Google Analytics uses cookies to help us analyze how visitors use our website. More information about the use of cookies can be found in Google's Privacy Policy.
- We use cookies to monitor and manage website data traffic.
- We also use cookies in our advertising campaigns and promotions, and to determine their success. This helps us improve the site’s design and structure, and our selection of offers and incentives.
We use two types of cookies on our website:
- Session cookies. These are temporary cookies that are active only when the user is accessing the website (or, more precisely, while the user leaves the website and closes the browser). Session cookies help our website to remember the steps that a visitor has taken on the previous page, thereby eliminating the need to re-enter information.
- Persistent cookies. Persistent cookies remain on the visitor's computer after visiting our website. These cookies help us identify you as a unique visitor (saving this information as a randomly generated number). The length of time this cookie remains on the user's computer depends on the type of cookie.
Personalized ads and content measurement
Ads and content can be personalized based on your profile, preferences and settings. More data can be added to better personalize ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software, such as:
- Create a personalized ads profile
A profile can be built about you and your interests to show you personalized ads that are relevant to you. - Select personalized ads
Personalized ads can be shown to you based on your profile, preferences and settings. - Create a personalized content profile
A profile can be built about you and your interests to show you personalized content that is relevant to you. - Select personalized content
Personalized content can be shown to you based on your profile, preferences and settings. - Measure ad performance
The performance and effectiveness of ads that you see or interact with can be measured. - Measure content performance
The performance and effectiveness of content that you see or interact with can be measured. - Apply market research to generate audience insights
Market research can be used to learn more about the audiences who visit sites/apps and view ads. - Develop and improve products
Your data can be used to improve existing systems and software, and to develop new products. - Select basic ads
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. - Use precise geolocation data
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters. - Ensure security, prevent fraud, and debug
Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely. - Technically deliver ads or content
Your device can receive and send information that allows you to see and interact with ads and content. - Match and combine offline data sources
Data from offline data sources can be combined with your online activity in support of one or more purposes. - Link different devices
Different devices can be determined as belonging to you or your household in support of one or more purposes. - Receive and use automatically-sent device characteristics for identification
Your device might be distinguished from other devices based on information it automatically sends, such as ip address or browser type.
Consent to use cookies
Before you start using our website, we need your consent to use cookies. Therefore, our website has a popup that informs you about the use of cookies, and you are asked to accept the use of cookies by clicking "I Accept."
You have full control over your cookie preferences. You can:
- Accept all cookies (personalized and non-personalized ads)
- Reject optional cookies (only essential cookies remain active)
- Manage cookie settings to choose which partners you consent to.
Deactivate your cookies
Also, you can generally activate or later deactivate the use of cookies through a functionality built into your web browser or mobile device. Please note that this might affect the general functionality of the websites you are browsing or applications you are using. To learn more about how to control cookie settings through your browser:
For other browsers, please consult the documentation that your browser manufacturer provides. You can opt out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance.
Tracking
Like most websites, we collect certain information automatically. We collect this information to analyze trends and manage our websites, products and services in general. By following the web pages our users visit on this particular website, we do not engage in collecting personal information about your online activities over time or on third party websites or when using on-line services. Accordingly, we do not currently process or execute any web browser’s "do not track" signal or other mechanisms that enable consumers to make choices about the collection of personally identifiable information regarding their online activities over time and on third-party internet sites. In addition, we have not knowingly empowered third parties to collect personally identifiable information about your online activities over time and on various websites at the time you use our websites. We work with a third party to display ads on our website or manage our ads on other sites. Our partner — a third party — can use cookies or similar technologies to provide you with ads based on your browsing activity and interests. If you want to opt out of interest-based ads, click here, or if you’re in the European Union, here. Please note that you will continue to receive general ads (i.e., ads that are not tailored to your interests and actions).
Contact us
Your Data Controller’s contact information is: Discover Car Hire AS, a specialist in worldwide car rental distribution. Our financial center and marketing office is located at K.Ulmana gatve 2, Riga, LV-1004, Latvia. Thank you for booking with us!
Please send all the requests, including exercise of rights for EU, US and other users regarding personal data, as well as communications, inquiries, clarifications and provision of information to our support team via email: legal@discovercars.com.
Miscellanous
We reserve the right to replace, modify or amend this Cookie Policy at our own discretion. The English version of this Cookie Policy prevails over any other language translation. It is your responsibility to review this page and check for any Cookie Policy updates. Please note the latest modification date at the bottom of the Cookie Policy.
Last modified: 26/09/2025
