The DiscoverCars.com Story
DiscoverCars.com began in 2013 when three travelers set out to make renting a car simpler and more transparent. What started with one booking and a small team has grown into an international company serving travelers around the world.
Seeing car rental through a traveler’s eyes
The founders knew both the joy of exploring by car and the frustration of unclear rental experiences. They turned what they had learned at rental desks around the world into a simple aim: build a service they would confidently recommend to friends, with clear prices, trusted rental partners, and fewer surprises at pickup.
2013-2015
From an idea to a growing company
Founding Principle by Dmitrijs Zaznovs
"We needed to make a product that we would be proud to recommend to our closest friend."
2017–2019
Expanding internationally
2019 Rebrand
From Discover Car Hire to DiscoverCars.com
In 2019, Discover Car Hire became DiscoverCars.com. The new name reflected how far the company had come, along with its ambition to make car rental simpler and more transparent for travelers around the world.
2020–2023
Becoming a recognized global platform
Ten years in, ready for the next chapter
In 2023, DiscoverCars.com marked ten years since its first booking. By then, the company had grown from a three-person startup into an international car rental booking website and was preparing for its next stage of growth. An overview of the company’s wider development is also available in the DiscoverCars.com article on Wikipedia.
The years that followed brought rebuilt mobile experiences, a growing international team, and continued investment in making the rental journey simpler for customers.
2024 onward
Operating at global scale
Our team
A small idea became an international team
DiscoverCars.com has grown from its original three-person team into an international company bringing together different cultures, perspectives and areas of expertise. Our departments work closely across Product, Engineering, Commercial, Data Quality, Customer Support and other areas to improve the rental experience for customers and build productive relationships with rental suppliers.
What comes next
The same goal, a bigger journey
DiscoverCars.com has changed considerably since its first booking, but the original goal remains the same: understand the problems travelers face and make renting a car simpler, clearer and more trustworthy.
Today, that means improving the entire rental experience—including everything that happens after "Book now."
